"A New Deal for the Nursery: Golden Books and the Democratization of American Children's Book Publishing"

• Event Date: Thursday, September 18, 2008
• Time: 7:30 pm (CDT)
• Location: Knight Auditorium, Spurlock Museum, 600 S. Gregory St., Urbana, IL
• Cost: Free Admission

• Talk

Center for Advanced Study
CAS/MillerComm Lecture Series
"A New Deal for the Nursery: Golden Books and the Democratization of American Children's Book Publishing"

Leonard S. Marcus
Author, Critic, and Children's Book Historian

Little Golden Books were a radical innovation in children's publishing when they first appeared in 1942. Their economically published and priced package faced strong resistance from librarians and reviewers for their overtly commercial appeal. At the same time, their wide availability and 25-cent price revolutionized the way families viewed books for young people. Marcus describes the economic and social forces that brought top authors and artists, advanced book production technology, and innovative marketing together and made Golden Books a household name.

Museum visitors are reminded that outside food and drinks are not allowed in the Museum. Backpacks and other large items brought to the Museum will have to be stored; there is limited locker storage space available for these items.