Business Advertisement Card: Gilt Edge

Advertising cards that featured children and young adults engaging in consumer lifestyles were
appealing to young audiences. For young American girls, a demographic that often lived in
constraining social environments, these cards were particularly endearing and relatable,
especially when they featured girls of the same age group. The girls on the card participating in
happy and even adventurous consumer activities were symbolic of what opportunities were
available for young women in a new American industrialized era. In this card advertising gloss dressing for women's shoes, a girl can be seen experiencing the outdoors, the implication being that any girl would be in a happier and more comfortable state overall after using the advertised product.

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